Michael Porro: How To Win the Used Car Game - Disruptive Forces
Welcome back, my friends—today’s episode is packed with pure gold. I promised you this one would over-deliver, and I don’t make promises lightly. Joining me for a powerful segment of Disruptive Forces is the legendary Michael Porro from Honda World in Louisville, Kentucky.
Michael isn’t just a dealer—he’s an innovator, a leader, and someone who lives the mantra: “Better Every Day.” From the moment we first met, I’ve admired his no-nonsense approach to reinventing processes, leading his team, and creating massive wins—without overcomplicating things.
Now, listen, I know some of you hear “used car business” and think, “Oh boy, here comes the same old, same old.” But no—this episode is a game-changer. We’re talking next-level innovation, how to crush acquisitions, and why failing might actually be the secret sauce you’ve been avoiding.
Here’s the kicker—Michael’s team is averaging 19 days of inventory turn. NINETEEN. That’s insane. If you’re still out here holding cars for 60 days like it’s 2010, you’re gonna want to hear how he does it. Spoiler alert: it involves flipping the script on appraisals, shaking up processes in the service drive, and paying all the money, all the time.
Michael drops gems on why you need to stop overthinking and start re-thinking. He even breaks down his personal habit of reading just 5 pages a day—because “simple gets done,” and I’ve got to say, the man’s not wrong, you’ll walk away thinking, “Okay… maybe it’s time I try something different.” Michael doesn’t play small, and this episode is proof that the future of success in dealerships is about leaning into new ideas, letting go of old habits, and, oh yeah—being willing to “fail your way forward.”
If you’re tired of doing the same things and expecting new results, this one’s for you. Tune in. Listen up. And if you’re anything like me, you’ll walk away saying, “Man, I need to read more books and appraise more cars.”
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